WESLEY SHEDD
CREATIVE SERVICES LEAD
February 2024 - Present
MAPFRE Insurance (Creative Services, Advertising and Branding, MAPFRE USA)
Lead creative design, visual identity, and communication efforts for MAPFRE USA. Develop, implement, and measure enterprise-wide marketing, advertising, and branding initiatives. Manage creative operations, providing leadership, training, and guidance to team members. Direct team activities, ensuring standards of creative excellence and brand consistency. Conceptualize, develop, and implement creative materials to meet company goals. Collaborate cross-functionally on the development and execution of communications for internal and external clients.
GRAPHIC DESIGNER, SR
June 2019 - February 2024
MAPFRE Insurance (Creative Services, Corporate Communications, MAPFRE USA)
Collaborated directly with the Creative Services Manager to ensure brand guideline standards for Advertising, Human Resources, and all business units. Managed projects, overseeing kick-off development, and maintaining internal initiatives. Managed various internal projects, including intranet sites, news, departments, videography, photography, audio/podcasts, volunteer event support, livestream support, and collateral. Managed external projects, including the corporate website, blog, Agent resource websites, supporting landing pages, digital advertising, and marketing emails.
DIGITAL MARKETING SPECIALIST
June 2017 - June 2019
MAPFRE Insurance (Marketing Department, Verti USA)
Collaborated closely with the AVP of Verti Marketing, Digital Marketing Manager, and other business units on brand awareness strategies. Involved in strategic and tactical design development, reporting, and analysis of the corporate website, social and display ad campaigns, landing page A/B testing, CRM support, referral programs, email marketing, and all supporting creative. Demonstrated expertise in project management, creative design, and providing photography and videography for both internal and external needs.
GRAPHIC DESIGNER, SR
January 2013 - June 2017
MAPFRE Insurance (Corporate Marketing Communications, MAPFRE USA)
Responsible for all tactical rebranding design collateral from Commerce Insurance to MAPFRE Insurance including local and national brand awareness, independent and partner agent campaigns. Collaborated closely with the Creative Services Manager, peer designers, and communications specialists on brand awareness strategies and tactical design and development of internal and external B2B/B2C projects across four U.S. business regions, including North America and Spain. Provided creative consultation and maintained brand guideline standards for external agents, internal business partners, and print vendors. Managed digital creative assets and oversaw project management, including designing the enterprise-wide weekly digital magazine, corporate marketing materials, print campaign support, collateral co-brand identity, stationery, print/digital advertisements, direct mail, outdoor graphics, event collateral, supply order support, B2B/B2C website maintenance, photography, videography, and email and social media marketing.
SENIOR GRAPHIC DESIGNER
May 2010 - January 2013
Morris Communications (Creative Department, Equine Journal)
Contributed to the regional publication, Equine Journal, part of the national publication company, Morris Communications. Collaborated closely with the Creative Director, Art Director, and peer designers on the completion, layout, and design of monthly print and digital magazines, as well as quarterly supplement prints. Worked seamlessly with the Editorial department on in-house and contributor-submitted articles and images. Coordinated with the Sales department on time-sensitive client print/digital advertisements, event collateral, B2C website support, and email and social media marketing.
PRODUCTION MANAGER/GRAPHIC & WEB DESIGNER
June 2009 - October 2009
Vision Advertising
Collaborated closely with the Art Director, sales team, and graphic intern on various design projects. Actively participated in multiple client project meetings and maintained regular communication with local media outlets and print vendors. Managed daily production meetings and supervised all design projects and deadlines. Executed responsibilities encompassing the design of brand identity, stationery, print/digital advertisements, direct mail, outdoor graphics, event collateral, client sales materials, data and white papers, WordPress website design and development, and email marketing.
ASSOCIATE GRAPHIC DESIGNER
February 2007 - May 2009
PENTA Communications, Inc.
Worked closely with the Art Director, creative, editorial, sales, and media teams on the collaboration and completion of various design projects. Participated actively in numerous client project meetings and maintained direct communication with local media outlets and print vendors regularly. Executed responsibilities involving the design of brand identity, stationery, print/digital advertisements, direct mail, outdoor graphics, event collateral, client newsletters, website mockups, and email marketing.
GRAPHIC DESIGNER
July 2006 - January 2007
Delin Design Inc.
Collaborated closely with the Principal Owner/Art Director, graphic and web designers on various design projects. Executed responsibilities involving the design of brand identity, stationery, print/digital advertisements, direct mail, outdoor graphics, event collateral, internal client documents and white papers, website mockups, and email marketing.